Sustainability has become a strategic imperative. But how can executives implement a successful sustainability strategy and how can they measure strategic progress towards more sustainability? How can companies implement meaningful measures and incentives for decarbonization throughout their supply chains. Robert Kaplan will draw on his recent work to address these questions in his talk. He will provide examples of how companies can implement corporate strategies that are both profitable and sustainable.
„Robert Kaplan is a living legend. With his idea of Activity-Based Costing (ABC) he became a pioneer in accounting. The Balanced Scorecard, which he co-developed with David Norton, strongly influenced strategic performance measurement and strategy implementation. Also his more recent work on the implementation of sustainability strategies has a huge influence on theory and practice."
Gerhard Speckbacher | Head of the Department of Strategy & Innovation, WU Wien
Teilnehmerkreis
This event is intended for financial leaders, sustainability officers, and all managers with an interest in the implementation of sustainability strategies.
The talk given by Professor Kaplan will be followed by a discussion and networking/informal discussions with finger food in the Learning and Library Center, the main building of WU Vienna.
Die Teilnahme ist kostenlos!
Nächste Termine
Ort & Termin
2 Stunden
01.12.2023, 09:00 - 11:00
WU Wien | Learning and Library Center, Festsaal
1020 Wien, Welthandelsplatz 1
Hot Topics.

- how can companies implement meaningful measures and incentives for decarbonization throughout their supply chains
- implementing sustainability
- how to use Balanced Scorecard to implement profitable corporate strategies targeted to resolve societal challenges
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